Customers form an integral part in businesses. This is to say that without customers, there is no business. Forming a good relationship with your client helps in building a long-term relationship which lasts even if a company decides to change its name. For instance, HubShout changed its name to Semify, but it still maintained its client base. This reflects how the company’s commitment to shared growth and collaborations.
Source: https://gumroad.com/showcases/p/5-ways-to-grow-your-business
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